A city at night with shadowy figures representing thrillers on one side, and a faded vintage living room with an old TV and empty chairs representing classic sitcoms on the other.
Thriller Genre Popularity Surges as Classic Sitcoms Decline
Written by Lauren Brooks on 5/23/2025

Comedy’s Changing Landscape in Television

I can’t even scroll TikTok without getting hit by some moody drama, but actual comedy? Feels like it’s going extinct. Everyone’s busy writing think pieces about sitcoms dying out, laugh tracks getting dusty, and Twitter having meltdowns over “Fleabag” instead of “Friends.”

Shifts in Humor Styles

Not saying the old stuff’s gone—there are still endless Office and Seinfeld clips floating around. But people want new flavors. That Spectator News article from 2024? Basically a eulogy for sitcoms, blaming not just changing tastes but the way we even consume jokes now: memes, clips, random fragments, never a laugh track. Who’s binge-watching full seasons anymore? Kinda ruins the anticipation, honestly.

Comedy writers are frustrated, too. I talked to one at the Forward conference who told me sitcom beats just feel like background noise now. Families used to gather for prime time; now it’s four roommates, all streaming alone, pretending to be quirky. There are whole essays about how surreal, serialized stuff (“Fleabag,” “Master of None,” every mockumentary that forgot what a punchline is) took over because people want awkward authenticity, not canned laughs. Gradual decline of the sitcom era, if you’re curious.

The Rise of Dark Comedy and Drama Hybrids

What’s wild is how everyone just shrugs and accepts that “comedy” now means dark, sometimes mean-spirited humor wrapped in hour-long dramas with barely any jokes. Can you picture “Fleabag” with a studio audience? Total chaos. The rise of “sadcoms” says more about our appetite for cringe and anxiety than about comedy itself.

Streaming blew up everything: drama-comedy mashups, cliffhangers in “comedies,” and stats (I checked, 60% of millennials prefer dark, messy blends—Nielsen, 2024, though their poll didn’t even mention laugh tracks). The tidy sitcom box is gone. Maybe it’s just economic anxiety leaking into our jokes? My neighbor claims we just got bored of “three cameras, one couch.” Someone should pitch “Dateline: The Sitcom,” tragic punchlines mandatory. TV’s gotten way too serious and complicated—see for yourself.

Character Development: Relatable Heroes vs. Ensemble Casts

It’s not just that thrillers get away with everything while sitcoms serve up comfort food. Sometimes I can’t even tell who I’m supposed to root for—miserable leads in thrillers, or sitcom characters who never actually change. Awards panels don’t agree either. I end up rooting for people I’d never invite over, and groups I’d avoid at brunch.

Depth and Complexity in Thriller Characters

“Heroes” (if we’re still calling them that) are just a mess lately—Clarice Starling, for example, buried in red tape and her own issues, not just chasing villains but her own self-worth. Thrillers love the antihero thing, but honestly, people keep watching because these characters are believably flawed, not superhuman.

Rolling Stone insiders swear that “intricate character development” is what makes thrillers work, like viewers are all amateur profilers. The actual process? Years of rewrites, focus groups that go nowhere—honestly, I’d rather do my taxes. Guides keep telling writers to pile on complexity, contradictions, trauma, weird wardrobe choices during chase scenes—that’s what sells. Nobody’s here just for the car chases; we’re all waiting for the inevitable breakdown.

Ensemble Dynamics of Sitcoms

Now, try shoving all that angst into a sitcom and watch it implode. Relatable isn’t about trauma dumps; it’s Rachel can’t pay rent (but somehow has perfect hair), Joey eats everything, Ross messes up a dinosaur fact, everyone yells about the shower. Sitcom ensembles work because of chemistry and friction, not deep psychology.

It’s kind of hilarious how brands push snacks using the “quirky friends” angle, and—guilty—I still remember Monica’s cleaning more than any thriller plot twist. Comedy writers I’ve talked to say viewers cling to types, awkward gags, running jokes. Chandler doesn’t need to “grow” past the season three hair disaster. The trick? Make them predictably unpredictable, so nobody’s comfort zone gets totally wrecked. Does anyone actually track their jobs? I sure don’t.

The Entertainment Industry’s Response to Shifting Trends

Every exec I know, even the ones clinging to Friends reruns, feels the pressure—thrillers are eating into comedy’s territory. Nobody’s calm about this. There are endless meetings, weird hybrid pitches, and gripes about streaming’s infinite scroll.

Diversification of Programming

I’ve lost count of how many “genre-blending” pitches I’ve sat through where nobody’s actually watched the example shows. The industry—dragged along by Netflix and Amazon—started shuffling release dates, investing in international thrillers instead of just recycling sitcoms.

There’s a reason for it, I guess. The thriller genre is exploding globally, and platforms use creepy-detailed analytics to figure out that people want tension, not laugh tracks (for now, anyway—I dare them to reboot Big Bang Theory again). A content director at some forgettable streamer told me their old sitcom deals suddenly feel like dead weight.

Meanwhile, they crank out “diverse” content that all looks weirdly the same—seriously, can someone try a different color palette? Supposedly it’s “audience-driven,” which I think means “panic and algorithmic guesswork.” Nobody’s got it figured out. I’m betting the next big move is just picking subgenres out of a hat.

Innovations in Format and Storytelling

Miniseries blew up overnight—suddenly everything’s anthologies, limited runs, cliffhangers, dual timelines, shaky GoPro footage. Innovation feels more like desperation; producers are ditching the old three-act formula for nonlinear puzzles that basically need Reddit threads to explain.

Don’t get me started on streaming services trying “choose your own adventure” shows. I watched a panel where a showrunner hyped up “viewer agency,” but all I remember is an analyst muttering about how nobody clicks past episode three.

There was this wild experiment at a mid-tier streamer—AI-generated plot twists. Total mess. The story made no sense, characters warped by algorithms. But that’s just how it is now: innovation means throwing ideas at the wall and pretending you meant to do that. If only we could hit “undo” as easily as on our phones, maybe the pacing wouldn’t give us whiplash.